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PERSONAL STRATEGY ↘
re-boot, clarity, and energy
IT is managed and transparent
work processes and team are back in order
clarity, focus, and self-reliance
to manage business, instead of operations

алина раева →

ТОП-40 лучших директоров по цифровой трансформации (Коммерсант, 2024, 2025)
ТОП-100 лучших менеджеров России (BRICS BUSINESS CLUB 2025)
Член Экспертного Совета при Правительстве РФ
System-based business and leadership development

Alina RAEVA
management architecture and efficiency

Strategy → goals → metrics → actions → results

  • Alina Raeva →
    Member of the Russian Government Expert Council
  • TOP-40 Digital Transformation Directors
    (Kommersant 2024, 2025)
  • Russia’s TOP-100
    managers
    (BRICS BUSINESS CLUB 2025)
  • Speaker at Skolkovo
    TECH WEEK and CLOBAL TECH conferences
  • PROSCI Certified Change Management Expert
  • Author of articles on RBC, RUSBASE,
    and the Financial Director magazine

  • 500+ hours
of counselling sessions
    with teams and managers

  • 5
    bn rub
    annual savings through business processes optimization

  • +40% 
profit over 3 years
    due to changes in the operating model

  • 20% to 76% increase
    in efficiency through OKRs
Alina Raeva
I bring together business tools, IT innovations and psychology
14 years of work experience in transforming companies (IT, insurance, retail, banks and financial institutions, government organizations); from start-ups with 20 employees to corporations with 315,000+ employees.

Expert in strategic planning, OKR goal setting, management architecture and operational efficiency. COO and Director of Transformation positions in banking, IT, retail and government organizations.

I have several degrees: mathematician, teacher, system programmer, and psychologist.
I have been building systems that enable growth and manageability for 14 years now.
I create systems where...
  • strategy becomes action;
  • teams deliver results;
  • business scales up.
work experience
Chief Operating Officer
2024 - 2025
Tutu (online travel platform)
Director of Transformation
2022 - 2024
OTP Банк (finance)
СОО
2015 - 2018
GBU "Mostransproekt", subordinated to the Department of Transport of the City of Moscow
Head of the Innovative Products Department
2013
Roche (Pharmaceuticals)
Head of Business Transformation
2018 - 2020
CROC (IT)
Head of the Transformation Program
2020 - 2021
Magnit PJSC (Retail)
Chief Operating Officer
2021 - 2022
Muse Group (музыкальный ИТ-бизнес)

2025 Independent Directors’ Association

Counselling psychologist

2021 Institute for Consulting and System Solutions

2019 Moscow Higher School of Economics

Coaching and Business Consulting
Independent Director

2013 Carnegie Mellon University, PITTSBURGH, USA

2012 Department for Pedagogical Education at Lomonosov MSU

Teacher
Master in human-computer interaction

Education

2012 Department for computational mathematics and cybernetics at Lomonosov MSU

Major in AI and machine learning

Conferences, webinars and publications

I constantly participate in thematic forums and conferences, and share my knowledge with people.

Your first step
a 30-minute counselling session

A quick diagnostic test to determine the true causes of your pains and to draw up a plan to cure them.
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