ABOUT
Service
EN
RU
contact
PERSONAL STRATEGY ↘
re-boot, clarity, and energy
IT is managed and transparent
work processes and team are back in order
clarity, focus, and self-reliance
to manage business, instead of operations

алина раева →

ТОП-40 лучших директоров по цифровой трансформации (Коммерсант, 2024, 2025)
ТОП-100 лучших менеджеров России (BRICS BUSINESS CLUB 2025)
Член Экспертного Совета при Правительстве РФ
System-based business and leadership development

Your new efficient management architecture

Teams work to deliver results.
The owner and the CEO escape the routine while maintaining control over the important.

Strategy → goals → metrics → actions → results

  • Alina Raeva →
    Member of the Russian Government Expert Council
  • TOP-40 Digital Transformation Directors
    (Kommersant 2024, 2025)
  • Russia’s TOP-100
    managers
    (BRICS BUSINESS CLUB 2025)

  • 500+ hours
of counselling sessions
    with teams and managers

  • 5
    bn rub
    annual savings through business processes optimization

  • +40% 
profit over 3 years
    due to changes in the operating model

  • 20% to 76% increase
    in efficiency through OKRs
Your new system in 5 steps
01/
We shape the image of the future and a clear direction for further development
02/
We break them down into clear targets and contributions for each business unit
Strategy
Goals
05/
We regularly monitor progress and make changes if the inputs have changed
Result
03/
We measure progress through figures and performance indicators
04/
We implement ways to achieve metrics and goals
Metrics
Actions
Let’s start with a counselling session
to identify areas of inefficiency and poor understanding, to draw up a plan that will help focus on the strategy and priorities.

Solutions for you

Personal strategy

Your situation: IT costs grow faster than the company’s profit making it difficult to determine IT’s contribution to the business result and justify the development of the IT team’s headcount.

My solution: ROI for your initiatives gets an evaluation, processes and prioritisation are set up, and the IT’s true value is proved through figures and dashboards.

IT efficiency (for CIO/CTO)

Your situaiton: work overload, team conflicts, burnout. It is unclear how to communicate the value of one’s work.

My solution: processes become clear, results come in numbers and specific indicators, thus showing how to develop your team and build your own career strategy.

For managers
For business
Retreats

Your situation: No clarity on how to proceed. Work has taken over life. Many goals, but little value.

My solution: a personal strategy with a clear vision, priorities, and a step-by-step plan gets created. You get help on how to combine your career, ambitions, and personal goals without burning out.

Your situation: Exhaustion, burnout, constant tasks and conflicts prevent from seeing the bigger picture

My solution: Theme-based business retreats offer a re-boot for business owners and managers, where clarity, fresh energy, and new solutions come in an atmosphere of trust and nature, with a focus on yourself and your business.

Your situation: everything depends on you, the team is inefficient, the strategy remains on paper.

My solution: a management system is created where the strategy is transformed into goals, actions and metrics are transparent, the team works in sync, and you escape the routine while maintaining control over the important issues.

Alina Raeva
I bring together business tools,
IT innovations and psychology
14 years of work experience in transforming companies (IT, insurance, retail, banks and financial institutions, government organizations); from start-ups with 20 employees to corporations with 315,000+ employees.

COO and Director of Transformation positions in banking, IT, retail and government organizations.
Expert in strategic planning, OKR goal setting, management architecture and operational efficiency.
I create systems where...
  • strategy becomes action;
  • teams deliver results;
  • business scales up.

When your business turns into a manageable system


A new management architecture: strategy → goals → metrics → actions → results.

The team works in sync, and the owner and CEO escape the routine while maintaining control over the main tasks.

    Your first step
    a 30-minute counselling session

    A quick diagnostic test to determine the true causes of your pains and to draw up a plan to cure them.
    The website uses cookies to make your stay on the website more convenient. The website uses the Yandex.Metrica web analytics service, which uses cookies. By staying on the website, you givie consent to the processing of personal data in accordance with the Privacy Policy.
    Made on
    Tilda