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PERSONAL STRATEGY ↘
re-boot, clarity, and energy
IT is managed and transparent
work processes and team are back in order
clarity, focus, and self-reliance
to manage business, instead of operations
алина раева →
ТОП-40 лучших директоров по цифровой трансформации (Коммерсант, 2024, 2025)
ТОП-100 лучших менеджеров России (BRICS BUSINESS CLUB 2025)
Член Экспертного Совета при Правительстве РФ
- Alina Raeva →Member of the Russian Government Expert Council
- TOP-40 Digital Transformation Directors(Kommersant 2024, 2025)
- Russia’s TOP-100
managers(BRICS BUSINESS CLUB 2025)
Book an appointment
Leave your contact information, and I will get back to you within a day.
-
500+ hours of counselling sessionswith teams and managers -
5
bn rubannual savings through business processes optimization -
+40% profit over 3 yearsdue to changes in the operating model -
20% to 76% increasein efficiency through OKRs
Issues I help to resolve
01/
IT is the most expensive budget item, but its value and contribution to business results are not obvious
02/
The headcount is growing, but business metrics are not
03/
IT brings nothing but trouble: they are constantly in need of something and require additional investment
04/
It is becoming more and more difficult to hire and retain IT specialists, and there is no understanding of what they do
05/
It is becoming more and more difficult to hire and retain IT specialists, and there is no understanding of what they do
06/
Businesses do not understand what IT does and how to sync up with it
07/
Agile in words, but not in deeds
✓ Establish interaction processes: to focus on the task at hand, rather than engage in talks about work organization
✓ Optimise IT payroll: to employ only as many employees as is necessary to implement the company’s strategy
✓ Allocate resources to priorities rather than to "everything and anything"
My goals in your business
✓ Make the owners happy with IT costs and IT ROI
✓ Provide a clear understanding of how IT affects the business and through which metrics
✓ Teach teams and their leaders to view performance results objectively and improve them quarter by quarter through regular reflection
How the method works
[3] monitoring system development
- Team maturity assessment and continuous improvement: product/outcome, processes, people
- Dashboards with key indicators for all levels of management: business, clients, stability, security, operational metrics, HR
- Proactive control at all levels: AI for deviation forecast
[2] performance improvement
- Most effective organisational structure for strategy implementation
- Agile practices and ceremonies for streamlining IT operations
- Clear metrics and cross-synchronisation with other functions for seamless operation without wasting time on chaotic synchronisation
[1] focus on business targets
- Aligning IT operations with the company’s strategy
- Cascading goals and metrics from the IT Director to each developer and tester
- Creating a framework for decision-making: how we choose what exactly to do and where to allocate the resources, how we evaluate initiatives’ contribution to business results
IT BUDGET
An investment, and not an expense
An investment, and not an expense
ЦЕПОЧКА ДЕЙСТВИЙ
Цель → задача → результат → метрики
Цель → задача → результат → метрики
AGILE AS A SYSTEM
And not just a pretty board with stickers
And not just a pretty board with stickers
CONTROLLED PAYROLL
With a clear input from each employee
With a clear input from each employee
CLEAR PRIORITIES
Resources for the growth, not for “everything and anything”
Resources for the growth, not for “everything and anything”
TRANSPARENT CORRELATION
IT costs →profit
IT costs →profit
Your gains
after 3 months
after 3 months
My name is Alina Raeva. I bring together business tools, IT innovations and psychology
I am not a theory consultant; I have held Operations Director and Transformations Director positions in different companies where I successfully implemented everything that we had conceived together with the owners and CEOs.
I know how business works from the inside; I understand where decisions get stuck, and how to make the system run like clockwork — with your supervision, but without your involvement in routine tasks and minor details.
A software developer by education, I know how to code; I have worked according to AGILE methodologies myself, and I also know how to apply them in my personal life. I am a 100% practitioner, not a theorist.
I know how business works from the inside; I understand where decisions get stuck, and how to make the system run like clockwork — with your supervision, but without your involvement in routine tasks and minor details.
A software developer by education, I know how to code; I have worked according to AGILE methodologies myself, and I also know how to apply them in my personal life. I am a 100% practitioner, not a theorist.
For over 14 years, I have been building systems that drive growth and manageability.
“
I create systems where...
- strategy becomes action;
- teams deliver results;
- business scales up.
When your business turns into a manageable system
A new management architecture: strategy → goals → metrics → actions → results.
The team works in sync, and the owner and CEO escape the routine while maintaining control over the main tasks.
Your first step —
a 30-minute counselling session
A quick diagnostic test to determine the true causes of your pains and to draw up a plan to cure them.
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IE ALINA RAEVA
INN 773612895188
OGRNIP 322774600172257
INN 773612895188
OGRNIP 322774600172257
